Market Insights on the Pending Business Tablet Invasion

Here's the scenario, you're a busy executive working away from your office and you just want to quickly research something on the Web. You turn on the company-provided notebook computer and you wait the standard 3-6 minute delay, before you can actually use it.

The corporate IT department has numerous mandatory processes that must load first -- such as virus protection, data backup, system and app software updates, etc. -- on a typical Windows system. That's often dozens of processes running at start-up, and some will consume 100 percent of the available processing power.

That automated cycle can temporarily incapacitate a notebook PC. Don't bother attempting to load a web browser while this PC start-up sequence is in motion. What's the alternative? If you have a media tablet, simply use it instead and you're on the Web in a matter of seconds.

Mobile Workers and Their Virtual Workspace

Is your company prepared for the pending business tablet invasion that will likely raise the bar of expectations for corporate mobile computing? Ready or not, this trend is already in motion. Cisco announced findings from a global survey of IT managers' perceptions about tablet form-factor mobile devices in the enterprise.

Cisco commissioned Redshift Research to perform a market study to assess attitudes, fears and hopes for media tablets in the workplace from a survey of more than 1500 IT managers and executives in the U.S., Canada, UK, France, Germany and Spain. While it's still considered a nascent market, this year we'll surely see an increase in the adoption of business-oriented tablet computing.

Key findings from the market study include:

Media Tablet Demand

• Tablets vs. smartphones: which win? Globally, IT departments report employees place one tablet request for every three smartphone requests today.
• Which countries lead? Of the countries surveyed, the US and France are tied for tops -- each report a tablet is requested by 21% of the workforce. Senior executives are most likely to be issued a tablet in the US (38%) and least likely to be issued one in the UK (27 percent).
• Who's most excited? Spain tops the list, with 90% of IT managers believing the tablet will become more popular in the next two years.
• "Uber-connected sales guys". Tablets are significantly more prevalent among salespeople in Germany (31%) than in all other countries (21% on average).

IT Manager Fears And Wants

• Tops in security concerns? The U.S., the country with the most experience managing tablets, also ranks #1 on the "security issue": 75% of US IT managers said new rules must be established around security and device usage.
• What about app access? Nearly half (48%) of all IT managers surveyed agree that access to company applications should be restricted for all employees. Canada and UK were the top countries in wanting to see restricted access on tablet form-factor devices (55% and 56 %, respectively).
• Custom apps? IT managers universally agree that custom tablet applications would benefit their business.
• Top "want list" features? Globally, three-quarters of IT managers indicated email and document sharing are "must haves". About half agreed or strongly agreed that these are desirable: video conferencing, IM, access to company databases and seamless synchronization with other business devices.

Bring Your Own Device (BYOD)

• Turning a blind eye to BYOD. Globally, 48% said their company would never authorize employees to bring their own devices to work, yet 57% agreed that some employees use personal devices without consent.
• 51% of the respondents reported the number of employees bringing their own devices to work is on the rise.
• Using personal devices without consent was highest in the US (64%) and lowest in Germany (49%).
• Access to company servers was highlighted as a "huge problem" of the "bring your own device" to work phenomena as was lost/stolen devices (64% globally).
• Globally, 44% say that handling BYOD issues diverts IT attention from other important projects.

"Mobile workers and virtual workspaces are here to stay -- but so are the demands on IT to continue to ensure enterprise-grade security, manageability and interoperability. 2012 promises to be an exciting year and IT leaders are a critical component in unleashing innovation and enabling organizations to take advantage of the next wave of business growth and opportunity. Cisco is keenly focused on helping its customers navigate the post-PC era and transform their business," said Tom Puorro, director of product management, IPCBU, Cisco Systems.

Survey respondents were from a wide variety of global companies and are either primary IT decision makers or play a key role in the procurement process. Sole proprietors were excluded from the study. Field work was conducted in late 2011.

Tablet Use in Business to Gain Momentum in 2012

The early-adopter trials have begun, the commercial apps are being developed -- it's now a given, purpose-built tablets will be used in more mainstream business settings during 2012. Besides, executives and IT managers at multinational companies will likely witness this phenomenon first, particularly in the more advanced markets.

According to the latest market study by International Data Corporation (IDC), media tablet shipments in EMEA reached more than 12 million units in the first three quarters of 2011 -- growing to 20 million units by the end of the year.

Although business purchases currently represent less than 10 percent of the entire tablet market, the near-term opportunity for growth from business use is believed to be significant -- including online collaboration applications.

Functionality such as a touch screen user-interface, portability, secure LAN connectivity and more business apps for vertical industry needs, are all factors that demonstrate the potential value in commercial settings.

Introducing Media Tablets into the Enterprise

IDC recently conducted a study across businesses in Western Europe to understand the perceptions of tablet adoption, intention to purchase, applications for specific business needs, preference for features, and acquisition strategies.

The key takeaways from the IDC study include:

Adoption Trend: More than 48 percent of businesses have either already evaluated and are keen to introduce tablets or purchased a few, and many verticals pointed to interest in purchasing tablets by the first and second half of 2012. With evident uptake among the IT services, professional services industry, other sectors such as transport and storage, utilities and distribution are showing strong interest.

Perception of Adoption: More than 22 percent of businesses think that the present generation of tablets defined by Apple iPad, are more suitable to their needs -- for example, meter reading, inventory management -- rather than their present equipment, such as traditional tablet devices or vertical application devices.

App Usage in Business: Applications and usage of tablets in businesses vary depending on the industry. Mainstream business use for tablets are as presentation tools during customer meetings and to remotely check emails and calendars. But tablets are suited for several key vertical applications such as:

• Equipment maintenance, meter-reading (water, gas, electricity), proof-of-service in the field service category.
• Asset and inventory management, telematics and direct store delivery in the storage and logistics, travel, and distribution verticals.

Tablet User Preference: While iOS and Android receive a strong response rate, more than 30 percent of respondents would consider a Windows OS-based tablet. While some businesses are price-sensitive, others would pay up to 50 percent above the standard price to have the most suitable tablet. Features vary depending on the business use-case; whether for the choice of screen size, or ruggedized features:

• Transport and storage and distribution sectors prefer to have barcode scanners, SD card readers, and cameras.
• Finance sectors prefer features such as credit card readers, signature capture, and HDD with encryption.

Deployment and Acquisition Strategy: Most businesses favor partnering directly with OEMs and traditional resellers with few verticals interested in partnering with ISVs. Virtualization and cloud-based solutions are the top preferred technologies considered to support tablet devices.

IDC believes that tablets now are a credible client device option, and in some cases they better fulfill the needs which are only partially met by traditional devices. They say that while some companies are in a wait-and-see mode, the forward-thinking leaders and early-adopters are already keen to deploy solutions.

Growing Demand for Mobile Enterprise Application Services

More capable smartphones and media tablets are now joining a variety of highly portable netbook computers that have already invaded the workplace. Many are being combined with mobile apps that tap into cloud-based productivity solutions.

According to the latest market study by ABI Research, healthcare is one of the most dynamic sectors for mobile technologies, and manufacturing is now the largest sector for mobile enterprise applications worldwide.

By 2016, manufacturing will generate approximately 23 percent of the nearly $5 billion in mobile enterprise application service revenues.

Mobile enterprise applications, also called mobile B2E applications, include dashboard apps, work flow approval apps, and line-of-business applications for both the smartphone and tablet.

ABI's mobile services practice director, Dan Shey, says, "Manufacturing beats healthcare for B2E app adoption and revenues because of its large employment worldwide and the breadth of occupations that can benefit from mobile apps."

China is also one of the biggest drivers for manufacturing B2E mobile app adoption.

Manufacturing is the second largest employer worldwide. Manufacturing also employs a wide range of occupations using B2E apps, including shipping or receiving workers, delivery drivers, management and supervisory personnel, sales, and installation and repair workers.

Moreover, China is the world’s manufacturing hub, which drives B2E app needs -- not only for Chinese manufacturers but also for companies visiting their Chinese subcontractors.

Healthcare is the top sector in B2E mobile app adoption when viewing the data at the regional level. Healthcare leads in Western Europe, the Middle East, and especially North America, where healthcare B2E adoption outpaces manufacturing by nearly five to one.

Enterprise Cloud Applications Ongoing Impact on IT

The transition to managed cloud services is having a trickle-down effect on various stakeholders in the business technology landscape. As an example, in the evolving enterprise communications market, customer premise equipment (CPE) vendors must confront imminent erosion in their installed base -- as cloud services gain traction across the public, private, and hybrid cloud domains.

According to the latest market study by ABI Research, 41 percent of all enterprise communications users -- or 386 million lines or seats -- will be on virtual infrastructure by 2016, which is posing a serious danger to the traditional CPE market.

"For CPE vendors, the cloud threat is real," says ABI senior analyst Subha Rama. "By 2016, the communications CPE market will only grow 4.3 percent, while cloud communications will grow by over 21 percent, reaching $8 billion in revenues."

Smaller vendors with point solutions will see cloud services rapidly displace their installed bases. Moreover, some large systems vendors are becoming cloud providers or key enablers of this migration.

However, according to the ABI assessment, many of the CPE solutions are simply not "cloud ready" and will see performance downgrades when virtualized.

The Top Three Forces Influencing Cloud Migration are:

1. The growing adoption of data center architectures and virtualization technologies.
2. The need to integrate multiple applications to deliver the connected experience to users across different devices, including smartphones and media tablets.
3. The promise of lower costs and increased efficiencies from standardized platforms and processes in the cloud.

Enterprises are adopting a non-linear approach to cloud migration; while certain applications undergo experimentation, others are retained on premises.

Mixed environments and hybridization are becoming the norm, especially with larger enterprises. However, the technology to manage hybrid clouds and to enable seamless movement of applications instances across different vendor clouds is in its infancy.

"Enterprise mobilization is also driving migration to the cloud," says ABI practice director Dan Shey. "Cloud applications ease application delivery for businesses that are increasingly relying on access across fixed and mobile endpoints."